10 Essential Free App Promotion Methods and Techniques

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promote your appMost app developers want to build an app to start their business, because it is easier and the cost is not too high. While, it is hard for people who start a business or begin a new career to promote their app without enough budget. Therefore, in this post, we will share you 10 free app promotion methods to help developers achieve their success effectively.

  1. Reach out to your customers

Before you market your app, you have to find your potential users. Because it is a great resource to get more app installs and help your app stands out from others. When you upload your app on app stores, you can send a message to these potential audiences and ask them whether need your app. While, the customers always are busy so try to use some incentive ways to drive them to install your app. After they pay attention to your app, you can also ask them some questions about the keywords that people prefer to search when they want to install an app.

  1. Create a website or blog

It is vital for developers to increase the exposure rate of their apps. In order to achieve this goal, you can create a free website or blog to make your app become popular. There are many platforms providing the chance to create websites or publish a blog for free, like Blogger, Tumblr, Jimdo, etc. After doing this, you can share your website or blog link to your friends and some social platforms. Indeed, there is a tip for you to remember: you should update your blog often, and allow audiences to leave their feedback, which can convince more people to download and give positive reviews to your app.

  1. Guest post

Just like to free app promotion method mentioned above, guest post is also an important way to popularize your app. There are lots of blogs welcome guest post, while the quality of your post must be high and valued. Also, they only publish the post that is original. You can add some links in your post, which is also great for SEO if you link to your app website.

  1. Email marketing

Adding your app link or install link to your email signature is a useful method to make customers know you have published a new app. If you send an average of 50 emails each day, that’s 350 a week or over 1500 a month. It is fantastic! If you have more people in your business, you can ask them to do the same thing. You will get a good result in the long run.

  1. App Store Optimization

App store optimization(ASO) is SEO on app stores majoring in making your app more visible so that get increasing downloads and boost app ranking. This method focuses on keywords optimization, because there are almost 65% users would like to find apps through search keywords. If you want to know more details about ASO, you can visit this post “App Store Optimization Guides” we published before.

  1. Get featured on social media

free app promotion methodsAlthough most businesses have focused on social media to advertise their products, it is still an important channel of free app promotion. You had better send the message more times over a month to attract more potential users. If your Facebook has more fans, you can re-write your message that you have launched a new app 4 or 5 times and send it to them once a week, which can help you reach out 80% fans of your Facebook.

  1. Offline marketing

In addition to the online marketing, you can also try to promote your app via off-line marketing. This method includes giving out the leaflets, putting your video on people-crowed places, holding a relevant activity, etc. If your app has a high valued content, the customers who have known your app will advertise it to their friends and other people. Also, you are likely to get some feedback from them, which can help you make a clear the behavior of users and update your app in time.

  1. Cooperate with free app promotion sites

app promotion sites reviewsAmong the fierce competition, app promotion site emerges at this right moment to help developers to achieve their success. If you want to get more professional skills and services to promote your app, you can choose a reliable app promotion site to help you. Their experts will design a suitable app promotion plan according to your app. Also, this method can save you much time and efforts that you can use in other important places.

  1. Celebrity effect

Making use of the power of celebrity is the best way to drive numerous organic traffic to your app. To do this, you have to find a list of relevant influences on some websites. You can ask them to promote your app through exchanging for something with them. Also, you can simply require them to share your mobile app and add value to it.

  1. Upload in social bookmarking site

Some famous social bookmarking sites have high domain authority and more customers. You can use these platforms completely to promote your app. Indeed, there are some sites aiming at sharing through pinning images and videos. Therefore, you can put your app video and screenshots on these platforms to drive traffic and installs.

In conclusion

App promotion is not easy in this niche, especially in free app promotion methods. We hope you enjoyed these methods mentioned above to promote your app without spending any budget. If you have other tips about to promote app for free we have not mentioned, let’s talk about it in the comments section.

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8 App Promotion Ideas on How to Promote Your App

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app promotion ideasIn the technology-oriented age, most people choose to develop a mobile app to make money and build their business. While, there is a big challenge for them that how to promote app after uploading on app stores so that get increasing revenues and achieve their goals. In this post, we will discuss 8 effective app promotion ideas, go on reading to learn details.

App Store Optimization

App Store Optimization(ASO) is a method to make your app more visible on app stores and improve app ranking in search results so that drive numerous organic installs. Just like SEO for a website, ASO aims at boosting app ranking through on-page optimization, including icon, name, subtitle, description, keywords, preview video, screenshots, reviews and ratings. But with the rules of Apple and Google Play always change, app developers should pay attention to the news about mobile app niche to cope with new challenges.

Get Your App Featured on a Suitable Category

If you finished all the preparation that upload your app on app stores, you have to focus on how to choose a suitable category for your app. Before doing that, you have to understand your app completely, including the targeted users, the main functions, the advantages than other apps, etc. Then, you can choose an appropriate category according to these factors. If your app is fit for more than one categories, you could do A/B testing to find your final goal. For example, you develop an app majors in social contact, but it also suits for the entertainment. You can use A/B testing to check the result of each category.

Advertising

how to promote appAs we all know that the goal of app promotion ideas is to get increasing app downloads. In order to achieve this goal, improving app exposure rate is a method you have to do. Because only people know your app did they install, review and rate it. However, to popularize your app effectively, advertising is the most useful and recommended way. There are many platforms you can advertise your app, like Facebook, Admob, Tapjoy and some relevant forums.

Put on Mobile App Review Sites

This method can help you get a ton of app downloads and organic traffic in a short time. But, you have to ensure your app is high-quality so that can be reviewed by the reviewers and get featured on their website. There are some tips before you put on your app on mobile app review sites:

  • Pretty designs with high quality
  • Ensure your app content is original and legal
  • Creative and no bugs

Indeed, when you submit your app on these sites, you have to provide some support material of your app. It includes your app link, a short summary, screenshots, videos and the keys of downloading your app.

Pay Attention to Reviews

App reviews represent the feedback of users, which is a good resource for you to understand your app in detail. You can learn which part is popular with users, which part need to promote. Also, you can find some bugs from your app reviews, repairing them to improve the retention rate of your app.

Indeed, app review is an important factor to increase your app downloads. Therefore, app developers should spare their efforts to get positive reviews. While, when you get negative reviews, you need not worry. You should spend your time to answer back to them, letting them know you will solve this problem at soon. If they are not happy with your app, you should apologize to them and ensure make a better experience for them. In addition, if you have not enough time and effort, you can get app reviews by cooperating with a reliable company, which can offer professional app promotion ideas to promote your app.

Make Use of Your Social Network

Social media is a useful channel for developers to promote their apps, like Facebook, Linkedin, Instagram and G+. You can publish a post to introduce your new app, and send a message to your fans. If they are interested in your app, they will install it. Also, you can create or join in some developer groups, exchanging your app link with them to get app downloads.

What’s more, you can popularize your app in some relevant forums. Publish a post about your app in a certain category, including the link, functions and features. But you have to find the forums have more active users, which can guarantee your post will be viewed by more people so that get app installs.

Focus on App Ratings

App ratings have a huge impact on app downloads and reputation to a large extent. If you search one keyword on app stores, you will find all the top apps have 4/5-star ratings. Also, when users download an app, they will take app ratings in their consideration. It is self-evident app rating is a part developers should not ignore to promote. In below, you will learn some tips to get app ratings:

  • Ask your friends and relatives’ help
  • Incentivize users to rate your app
  • Exchange app ratings with other developers
  • Buy app ratings from real users
  • Use pop-up to get app ratings

Content Marketing

content marketingContent marketing is another effective way to improve your app exposure rate. Once your app uploads on app stores, you can write some posts and articles on your social network. Also, you can cite the post or article in your email signature to ensure all people you contact will know you create a new app. If you have enough budget, you can publish a PR on some professional mobile promotion websites to get lots of traffic and installs.

In Conclusion

Performing app promotion ideas is not an easy task for app developers in terms of the fierce competition. Only you learn current mobile promotion niche and combine the ideas mentioned above can you stand out from your competitors. Of course, there are more tips about app promotion ideas I don’t mention, I just list the most effective tips, you can add them in the review section.

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